Your privacy matters to us. Trinchera Property Management, Inc. (the “Company”, “we” or “us”) adopted this privacy policy (this “Privacy Policy”) to describe how we collect, process, retain, and disclose information that may identify you as an individual or relate to you as an identifiable individual (“Personal Data”) and other data that does not directly identify you (“Other Data”) through our website(s) (including, but not limited to https://trinchera.wpengine.com), social media pages, mobile sites and/or downloadable mobile application(s) (collectively, the “Site”) and all the services offered through the Site and any other online and/or offline services that Company provides (together with the Site, the “Services”) and to describe our practices for using, maintaining, protecting, and disclosing that information. Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing the Site or using the Services, you agree to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you must not access the Site or use the Services.
Information Collection, Use, and Sharing
We are the sole owners of the information collected on the Site. We will not sell or rent this information to anyone.
Personal Data
We collect and process the following types of Personal Data:
General Identifying Information
Including full name, postal address, e-mail address, telephone number, social media account ID and other data made publicly available, or data made available by linking your social media accounts, or other similar identifiers.
Demographic Information and Important Dates
Including gender, language preferences, nationality, birthdays, anniversaries, or special occasions.
Government-Issued Identification
Including passport, visa, or other government-issued identification (and the Personal Data contained therein).
Financial Information
Including credit, debit, or other payment data.
Travel Information
Including prior guest stays or interactions (including interactions via our chat functionalities), goods and services purchased, special service and amenity requests, travel itinerary, tour group information, activity data, or employer details (for business-related bookings).
Claims Information
Including insurance information, emergency contacts, complaints, or employment details (for worker’s compensation claims).
In more limited circumstances, we may also collect:
- Data about family members and companions (including names, and ages of children);
- Biometric data; and
- Images, videos, and audio data via: (a) recordings of your voice (such as when we record customer service calls for quality assurance); and (b) security cameras located in public areas, such as hallways and lobbies.
If you submit any Personal Data about other people to us (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Policy.
Other Data
We may also collect Other Data. To the extent Other Data reveal your specific identity or relate to an individual, or is combined with Personal Data, we will treat Other Data as Personal Data.
Other Data includes:
System Data: When you use desktop or mobile devices to access the Site or Services, we may collect certain data through your browser or automatically through your device, such as your computer type, screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Site or Services you are using.
IP Address: We also collect your IP address, a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Site or Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Services. We also may derive your approximate location from your IP address.
Why We Collect Your Data
Please note that in some jurisdictions you must agree to the collection of your Personal Data for us to provide Services to you.
| PURPOSE | DESCRIPTION OF ACTIVITIES ASSOCIATED WITH PURPOSE | LEGAL BASES (WHERE APPLICABLE) |
| Booking & Guest Registration | There are a number of activities associated with this purpose, such as: facilitating reservations and bookings of accommodations and related services; engaging in prearrival communications (logistics, changes, preferences, etc.); and processing payments and security deposits. | Performance of contract for the individual with the guest booking the room
Legitimate interests for the individual booking the room, for example, honoring his/her preferences, as well as for any individuals accompanying the primary guest (e.g., spouse, children, friends) Legal obligations relating to financial transactions, such as the obligation to maintain books and records |
| On-Site Reception & Stay Services | There are a number of activities associated with this purpose, such as: facilitating check-in and check-out; processing payments; providing consistent and personalized service and advice about the on-site services (based on past usage or expressed preferences); providing concierge, luggage storage and parking services; making arrangements with third- party providers on behalf of guests; administering and facilitating access to Wi-Fi, TV and other connectivity services and entertainment systems; facilitating in-room dining (including taking into account any dietary preferences or other personal needs expressed by the guest); housekeeping services (including preferences for housekeeping frequency, special pillows, duvets and other amenities expressed by the guest); handling customer requests, inquiries and complaints (including providing our automated chat functionalities or AI-powered technologies for customers to make requests or inquiries); and determining eligibility for age restricted goods and services (such as alcohol). | Performance of contract, such as processing payments
Legitimate interests, such as honoring the guest’s preferences Consent, such as collecting information regarding dietary preferences that the guest chooses to provide Legal obligations, such as collecting national ID numbers where legally required |
| Meetings & Events | There are a number of activities associated with this purpose, such as: communicating with planners and participants about meetings or events (“Events”); facilitating booking Events and associated participant reservations via all booking channels; engaging in pre- and post- Event communications (logistics, accommodations, changes, payments, etc.); preparing for and coordinating Events in accordance with group, planner, or participant instructions, expectations and preferences; assigning guest rooms; receiving and shipping Event-related materials and equipment; communicating about billing and recovering amounts owed; collecting or processing payments, security deposits, and commissions; performing credit checks; handling group, planner, or participant requests, inquiries and complaints; and communicating with participants before, during, and after Events. | Performance of contract, such as collecting information about an Event
Legitimate interests, such as responding to customer complaints or concerns relating to an Event Legal obligations relating to financial transactions, such as the obligation to maintain books and records |
| Our Operations & General Business | There are a number of activities associated with this purpose, such as: administering customer-care services to facilitate and address inquiries, comments and complaints about any of our services (such as in person, through phone lines, email, or on social media); handling security and fraud prevention; administering the Services (including troubleshooting, data analysis, testing, system maintenance, support, reporting and the hosting of data); monitoring and analyzing usage of Services and using data analytics or AI to improve Services, marketing, programs, overall customer experience, gathering feedback, carrying out pilot programs for potential new Services and both developing new and improving existing Services (including by analyzing information you provide via automated chat functionalities or AI-powered technologies); and facilitating mergers, acquisitions and other reorganizations and restructurings of our business (including prospective transactions). | Performance of contract, such as checking that the Services are functioning so that individuals can make reservations
Legitimate interests, such as responding to customer complaints and concerns which may include, where applicable law permits, recording customer service calls Consent, such as for marketing programs Legal obligations relating to financial transactions, such as the obligation to maintain books and records |
| Emergency & Incident Response | There are a number of activities associated with this purpose, such as: providing for the security of on-site services; responding to, handling and documenting on-site accidents and medical and other emergencies; actively monitoring to ensure adequate incident prevention, response and documentation (including CCTV); requesting assistance from emergency services; and sending notifications and alerts in the event of incidents or emergencies (such as via SMS, email, call, audio-visual device prompts, etc.). | Performance of contract, such as providing for the safety of guests and personnel through interactions with on-site security personnel
Legitimate interests, such as monitoring properties through CCTV to provide for the safety of guests and personnel Legal obligations, such as documenting onsite accidents Individuals’ vital interests, such as contacting medical or emergency services for an ill guest |
| Legal & Compliance | There are a number of activities associated with this purpose, such as: complying with applicable laws; complying with legal processes; responding to requests from public and government authorities; meeting national security or law enforcement requirements; enforcing our terms and conditions; protecting our operations; protecting the rights, privacy, safety, or property of the Company, guests, visitors and other relevant individuals; and allowing us to pursue available legal remedies and limiting the damages that the Company may sustain. | Legal obligations, such as complying with legal processes
Legitimate interests, such as enforcing terms and conditions to protect trademarks Individuals’ vital interests, such as contacting emergency services in case of disturbances and incidents involving guests |
| Marketing and Advertising | There are a number of activities associated with this purpose, such as: communicating about products and Services that may be of interest to guests; providing personalized advertisements for products and Services on the Site, and third-party websites; analyzing data to gain insights and create customer marketing segments; and handling customer requests, inquiries and complaints. | Performance of a contract, such as fulfilling obligations associated with a contest
Consent, such as honoring the mode of communication preferences (e.g., email, SMS) Legitimate interests, such as providing advertisements for similar products and services Legal obligations, such as handling information |
We will not share your information with any unaffiliated third party outside of our organization, other than as necessary to fulfill your request, e.g. to process payments for reservations.
We disclose Personal Data and Other Data to affiliated companies for the purposes described in this Privacy Policy, such as providing and personalizing the Services, communicating with you, and to accomplish our business purposes, including, but not limited to, the following:
- In order to streamline certain business operations, improve Service personalization and marketing, develop products and Services that better meet the interests and needs of our guests, and promote information we believe will be of interest to you, we will share your Personal Data internally with our affiliated entities, subsidiaries, and parent companies; and
- In order to improve personalization, deliver more relevant advertisements, and develop better products and Services, we may share certain Personal Data with current or future affiliated entities for marketing, advertising, or other commercial purposes.
Unless you ask us not to, we, and our affiliated entities, may contact you via email in the future to tell you about specials, new products or Services, or changes to this privacy policy.
We may also use Personal Data or Other Data to analyze, administer, and improve our website, including the use of analytics services, such as Google Analytics, to assist us with analyzing our website traffic through cookies and similar technologies. For more information on Google Analytics’ processing of your information, please see “How Google uses data when you use our partners’ sites or apps.” You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We are not responsible for the data collection, use, disclosure, or security policies or practices of other organizations, such as Meta, Apple, Google, Microsoft, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Data you disclose to other organizations through the Site.
We will also use and disclose Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce our terms and conditions; (e) to protect our operations, such as in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of the Company, assets or stock (including any bankruptcy or similar proceedings); (f) to protect the rights, privacy, safety or property of the Company, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Minors and Children
The Site and Services are not intended for children, and we do not knowingly solicit or collect Personal Data from minors under the age of eighteen (18) without parental consent. We request that minors not provide Personal Data through the Site or Services.
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can also do the following at any time by contacting us via the email address or phone number given on our website:
- See what Personal Data we have about you, if any.
- Change/correct any Personal Data we have about you.
- Have us delete any Personal Data we have about you.
- Express any concern you have about our use of Personal Data about you.
Security
We take precautions to protect your Personal Data. When you submit Personal Data via the Site, your Personal Data is protected both online and offline.
Wherever we collect sensitive Personal Data (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive Personal Data transmitted online, we also protect Personal Data offline. Only employees who need the Personal Data to perform a specific job (for example, billing or customer service) are granted access to Personal Data. The computers/servers in which we store Personal Data are kept in a secure environment.
Cookies
We use “cookies” on the Site. A cookie is a piece of data stored on a Site visitor’s hard drive to help us improve your access to our Site and identify repeat visitors to our Site. For instance, when we use a cookie to identify you, you would not have to login a password more than once, thereby saving time while on our Site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our Site. Usage of a cookie is in no way linked to any Personal Data on our Site.
Some of our business partners may use cookies on our Site (for example, advertisers). However, we have no access to or control over these cookies.
Surveys
From time-to-time our Site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Updates
Our Privacy Policy may change from time to time and all updates will be posted on this page.
Contacting Us
If there are any questions regarding this Privacy Policy, you may contact us using the information below.
Last Updated on 5/1/2026